I have been a Google investor for some time and with all the hype in recent times on AI, I couldn't help but wonder what if Google had fully capitalized its considerable advantage in the early stages; it would have been miles ahead of the AI race.
Well before ChatGPT burst onto the scene, Google had already staked its claim as a leader in artificial intelligence. In fact, it declared itself an “AI-first” company as early as 2016. Below are some of the foundational initiatives that shaped Google's approach to AI long before generative chatbots became mainstream:
Google Assistant
Launched in 2016, Google Assistant marked a pivotal moment in voice recognition and natural language processing. Embedded across Android devices, smart speakers, and other platforms, it allowed Google to deploy conversational AI at massive scale—collecting real-world data to refine its dialogue systems.
TensorFlow
Released in 2015, TensorFlow is Google’s open-source machine learning framework. It quickly became a staple for AI developers worldwide, fostering innovation both within Google and across the broader research community. This move helped cement Google's influence in the global AI ecosystem.
Magenta
Part of Google AI, the Magenta project explored deep learning in creative contexts—generating music, visual art, and more. Started in 2016, it signaled Google’s intent to push AI beyond analytical functions into expressive, artistic domains.
LaMDA (Language Model for Dialogue Applications)
Unveiled internally in 2021, LaMDA was Google’s conversational AI designed for fluid, open-ended dialogue. While its capabilities were on par with ChatGPT, it wasn’t made widely available due to concerns around safety, ethics, and potential misuse—highlighting Google’s cautious stance on public deployment.
Google Brain & DeepMind
Google Brain (founded in 2011) and DeepMind (acquired in 2014) formed the bedrock of Google’s AI research. DeepMind’s AlphaGo famously defeated top human players in 2016, showcasing breakthroughs in reinforcement learning. Both divisions were instrumental in pioneering neural networks and machine learning long before generative models gained attention.
AI in Search & Advertising
Google had already been baking AI into its core products for over a decade. A prime example is BERT (Bidirectional Encoder Representations from Transformers), introduced in 2018, which improved Search by better interpreting user queries. This technology was an early application of the transformer architecture that later powered models like ChatGPT.
The Transformer Breakthrough
In 2017, Google introduced the Transformer architecture through the landmark paper “Attention Is All You Need” by Vaswani et al. In my view, this is perhaps Google’s most important AI innovation as this innovation revolutionized natural language processing and became the backbone for modern AI models including ChatGPT, LaMDA, and BERT. Without the transformer, there would probably be no ChatGPT. This was such a waste because the creation of the transformer gave Google a massive head start which they failed to capitalize.
Despite having an enviable portfolio of AI research and product, chose to hold back rather than go full steam ahead. Below are some possible reasons the tech giant held back:
Ethical and Safety Caution
Past controversies cast a long shadow. Google faced backlash after its 2018 Duplex demo, where its AI made lifelike phone calls, sparked privacy concerns. Project Maven, a military AI initiative, triggered employee protests. The high-profile departures of AI ethicists like Timnit Gebru further raised internal and public scrutiny. With LaMDA nearing launch, Google chose restraint over risk, wary of ethical pitfalls and reputational damage.
Protecting Its Core Business
Google’s advertising empire relies on users clicking search links. A chatbot offering direct answers could short-circuit this model, threatening the very foundation of Google’s profits. That kind of disruption, even in the name of innovation, was too risky to accelerate unchecked.
Bureaucracy and Risk Aversion
Google’s vast size came with internal inertia. Product decisions were subject to intense scrutiny from legal, PR, and policy teams. In contrast, OpenAI, with its leaner structure and singular focus, could experiment and iterate faster, turning bold ideas into viral breakthroughs.
LaMDA: A Missed Opportunity
LaMDA had the tech to challenge ChatGPT, but Google paused its public release. LaMDA was based on the transformer architecture as mentioned earlier so the moment for dominance slipped away while competitors seized it.
Q2 Performance
Alphabet reported strong results for Q2 2025, with revenues, profits, and growth across all key segments exceeding analyst expectations.
Key highlights:
Revenue: $96.4 billion, up 14% year over year (13% in constant currency), beating consensus estimates.
Net Income: $28.1–$28.2 billion, up 19% year over year.
EPS: $2.31, up 22% year over year and well above the $2.18 expected by analysts.
Segment performance:
Google Services: Revenue up 12% to $82.5 billion, driven by Google Search (up 12% to $54.2 billion), YouTube ads (up 13% to $9.8 billion), and subscriptions/platforms/devices (up 20% to $11.2 billion).
Google Cloud: Revenue up 32% to $13.6 billion, supported by strong enterprise demand for AI and cloud services. Cloud backlog and profitability both reached records.
Advertising: Total ad revenue was $71.34 billion, surpassing expectations.
Profitability and cash flow:
Operating income: Up 14%; operating margin at 32.4%.
Free cash flow: $5.3 billion for the quarter; $66.7 billion trailing twelve months.
Cash & securities: Ended Q2 with $95 billion on hand.
Strategic and product updates:
AI impact: AI features like Gemini and AI Overviews were cited as major growth drivers, positively impacting all businesses, especially Search and Cloud.
Key factors include:
Explosion in user base: The Gemini app surpassed 450 million monthly active users in Q2 2025, up from 400 million in May and showing over 50% daily request growth quarter-over-quarter. This massive adoption has been fueled by its integration within Android, Search, and launch as a standalone app.
Product integration and reach: Gemini has been embedded across many core Google products, Search, Maps, Workspace, YouTube extended its reach to billions of users. In Search alone, features like AI Overviews (AI-generated summaries) now serve over 2 billion monthly users, making AI assistance a default part of routine search behavior.
Cloud growth and enterprise AI: Gemini also powers much of Google Cloud’s enterprise AI offerings, driving 32% year-on-year Cloud revenue growth as over 85,000 businesses integrated Gemini AI tools for productivity and automation.
Content creation: AI-enabled tools like Veo (video generation) and Workspace smart features, built on Gemini, saw explosive content creation, for example over 70 million AI-generated videos since May 2025.
Driving monetization: High engagement and time spent with AI features increased stickiness and opened pathways for future monetization, such as premium subscriptions, upselling in Cloud, and AI-powered advertising improvements.
Increased capital expenditure: Alphabet raised its 2025 CapEx outlook by $10 billion to $85 billion, reflecting surging demand for AI infrastructure and cloud services.
Stock reaction and outlook:
Results beat expectations, but the stock saw a modest drop in after-hours trading, possibly due to concerns over higher spending plans for AI and infrastructure.
CEO Sundar Pichai emphasized continued investment in AI and described broad momentum in all core business lines.
Overall, Alphabet’s strong top- and bottom-line growth was primarily driven by continued strength in Search, significant gains in Cloud/AI, and robust performance in YouTube and subscriptions. The company is spending aggressively on AI infrastructure to sustain and expand this momentum
Breakup risk
The potential breakup of Google, driven by U.S. and EU antitrust actions, is a landmark case targeting its monopolies in search and ad tech, with regulators proposing divestitures of Chrome, Android, or ad tools like AdX to curb its dominance; this threatens Google’s $237 billion ad revenue and AI strategy, which relies on integrated data from its ecosystem to power innovations like Gemini and AI Overviews, while also setting a precedent for regulating Big Tech, with a final ruling expected by August 2025 that could reshape Google’s business and the broader tech industry.
This case would likely drag on for years and could result in stock price volatility. Hopefully Google's case would end up like the anit-trust case faced by Microsoft from 1998 to 2000 which Microsoft eventually won.
Ending thoughts
Although Google failed to fully capitalize on their earlier head start, I still believe it's still a dominant player in the AI space. I have been dabbling with Google AI products like Google AI Studio and Notebook LM and I have been impressed so far. Google AI Studio is a cloud-based platform that lets users interact with Gemini, Google’s family of advanced multimodal generative AI models. Notebook LM is one of their latest offerings and it’s an AI-powered research and note-taking tool that allows users to interact deeply with their own documents. One of its cool features even allows the user to convert the documents into podcast-style summaries for on-the-go learning.
I feel the stock is still undervalued at this stage and I have been steadily adding shares during the dips. There is nothing I can do regarding the antitrust case but just wait and see how the situation unfolds. Please note this is not investment advice, so please do your own diligence before investing.